Born in Dubai, In 2013 Primo Gelato began with a passion for creating artisanal frozen desserts that capture both craftsmanship and creativity. What started as a gelato producer for the city’s finest hotels has grown into a brand that celebrates the joy of local creation - bringing premium, handcrafted treats to homes, stores, and hearts across the UAE. At Primo Gelato, every scoop, swirl, and pop is made with care, combining Italian- inspired artistry with the freshness and innovation that define Dubai’s spirit. We believe that ice cream is more than a dessert - it’s a moment of happiness, a reflection of quality, and a connection between people.